9/1/10

Screwtop Table Series by Joe Doucet



"From an environmental standpoint, the benefits of shipping an object with as small a footprint as possible are numerous. Unfortunately, flat pack furniture has long been associated with cheap. WL01 "ScrewTop", proudly displaying its construction as a design feature, takes the idea of self assembly and elevates it to a takes the idea of self assembly and elevates it to a level of fun. No more taking apart several packages or breaking down lots of extra boxes to put together a table.. WL01 is the first product in the new line WhyteLabel by Joe Doucet, which produces intellectually and emotionally interesting furnishings of the highest possible quality.


Joe Doucet's mantra is simple: everything communicates. Consequently, as a designer, inventor, artist and auteur, his work deftly hybridizes function and visual appeal while conveying layers of meaning and message.

Being driven by an insatiable curiosity, Doucet believes that design and, more importantly, a designer’s thought process can play a larger role in innovation and problem solving, as well as aesthetics, whether that be for brands, their product portfolios or for a broader social context. His portfolio therefore encompasses furniture, consumer electronics, corporate identity, jewelry, fashion, technology, children’s toys, enviornments and architecture, delivering innovation across a variety of industries.

With clients as diverse as Mo√ęt & Chandon, Braun, Target, Armani, Coty, P&G, Disney, Playboy and Missoni, Doucet brings as much breadth as he does depth to his work. His commercial work is matched by his desire to develop innovations that quite simply make life better."


Available for purchase online at www.joedoucet.com

Photo Credit | Frej Hedenberg